The business leaders do not always know what business they in. It is for the survival of any business is important to know what they are in the business of its customers, the view and the knowledge of the ways that companies use to operate form .The company, which does not sell the products or services to which they can be defined. It is through the points of beginning and end, that the value of your customers will be determined, since they, in a manner that they are willing to pay a premium can be seen. If your main goal is to acquire and retain customers, as it should can be achieved only if we continue with a higher value than alternatives.How do I know which area do you use?First, know what field you are in your company are still relevant to your customers. They remain relevant as long as you keep your value to customers to meet their needs and help them achieve their goals. Their needs, their wants and needs will not change, only how those needs, desires and aspirations are set to change.Be honest with your customers to meet, not your process. This could mean your company in order to reinvent itself in order to maintain their relevance. Because new technologies are developed, as tastes change and momentum to move the market to assess whether a new alternative to the needs of your customers that your current actions fills. If so, you can already find that alternative and keep your customers the best value. Here’s an example: Right after the end of the 20th Century, horse and carriage manufacturer overtaken as the automobile industry, a technological breakthrough innovation, market dynamics have changed. Manufacturers of horse and wagon not understand how they add value to their customers and ultimately close its doors rather than the transition to the automotive industry.Each of the manufacturers themselves as in the horse transportation business instead of the traffic staff. You may have recognized the demand for personal transport, but too narrowly defined with regard to this request. They failed for the value they offered, the ability of customers was fast and comfortable travel demand to know. Henry Ford understood that for a car at a better price than a coach, he had to be affordable, so it’s an assembly line. To remain viable and relevant, continue to increase value to your customers.Each horse and wagon makers must constantly searching for ways to improve value for the demand for personal transportation to offer. The customers do not buy cars because they wanted a car. Customers to buy the cars because at the moment, the coaches were the best alternative for personal transportation needs. If the car has become affordable to the customers are quickly realizing the value of the upper and abandoned cars.Let this example, for 100 years: Today, car manufacturers offer their customers’ needs for permanent or ongoing, the demand for personal transportation. Companies such as Zip drive to better define and refine the value they offer to customers who want easy access to the demand for personal transportation without an obligation of the property. The cinemas are another good example of cinema, the U.S. anyway, are really in fast food. There is little gain in ticket sales. louis vuitton outlet . Profit from the sale of popcorn, candy and soft drinks. The films are for the most part they are marketing tools are used to show buyers of food and drink available at the door. If the taste of the people further away from junk food, movie theaters must offer alternative healthy snacks if they want to maintain their profit margins.The second reason to know that you are in business to help you concentrate. If you know who you value more, why and how to focus your efforts to your best customers, and the fans are willing to deliver a premium on the value of paying customers. It also helps you focus on the products or services, you are well on the manufacture and find your most valuable customers. Your chance for lasting success at the intersection of what you are doing well and what are your customers willing to pay.Then, if you focus on the true nature of your business what it needs filling, how and for whom, and not just products or services it provides, you can destroy the competition. For example, Netflix has a better job of accessing the application of visual entertainment than any other. microwave repair . The fourth reason: higher profits. You meet this need the value that you can more clearly the unique benefits you offer to make, the customer sees. This allows you, your marketing message to focus your marketing more effective and less costly. You can also use the associated costs for the value you offer. Your chances of winning directly to how your product offers and services related to your customers about the need for a new match, because they see the need.Station fuel lines for sale are thin vapor. Their profits come from ticket sales of food, beverages and lottery. FedEx is also in terms of comfort. Your customers buy your widget, or peace of mind for this widget you on time and without error? Customers are looking for or light bulbs, vacuum or clean the floors? They buy a life insurance or security for their families?And finally know what field you can not help to pursue good ideas to avoid, but outside the areas where to add the most value.Imagine the value you offer.What is urgent or compelling desire to meet you? What are the essential skills you pass? How you can help your customers improve their business processes, either by becoming more efficient by reducing costs and improving productivity, and help them grow their revenues by offering new features? What specific results do you offer your customers a higher relative value, usefulness or importance that the next best alternative? Thinking in terms of critical measures such as productivity, efficiency, profitability, cost and time to market. This is the value you add.If the value of your company to understand how and to whom your company better able to survive, grow and take advantage of the possibilities.